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  • Cami Surro

Why a High Amount of Traffic is NOT Helping your Business

Traffic refers to the number of visitors to a website or landing page. This is typically measured in terms of the number of unique visitors or pageviews over a given period of time. Traffic oftentimes gets confused with conversion rate, which happens to be the actual percentage of visitors who take the desired action on a website or landing page. This could be filling out a form, making a purchase, or signing up for a newsletter. Conversion rate is an important metric because it provides insight into how effectively a website or campaign is converting visitors into leads or customers.


While traffic is an important metric for measuring the overall reach and visibility of a website or campaign, it does not necessarily guarantee sales or conversions. This is because not all traffic is the same, and some visitors may not be interested in your product or service, or may not be ready to make a purchase.


For example, if you run a paid advertising campaign that drives a lot of traffic to your website, it's possible that some of these visitors may not all be interested in your product or service. They may have clicked on your ad by accident, or they may be researching options but not yet ready to make a purchase. In this case, even though your campaign generated a lot of traffic, it may not result in many conversions or sales.



Therefore, a high amount of traffic to your page does not guarantee you more sales. It’s important to track both traffic and conversion rate to get a complete picture of the performance of your website or campaign. Understanding what type of traffic you are bringing to your page can help you take this traffic and turn it into conversions. By tracking and analyzing both of these metrics, businesses can gain a better understanding of their digital performance and optimize their strategy for better results.


If you are still having troubles with turning traffic into conversions, Maverick Marketing is here to help. We can guide your business by implementing effective conversion tactics, such as clear calls-to-action, engaging landing pages, and targeted ads. Also, we provide ongoing support and analysis to ensure that your website or campaign is performing at its best and delivering the best possible results. Contact us today to learn more.

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