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5 Instagram Trends to Look Out for in 2023

As we enter the new year, it's important for businesses to stay up-to-date on the latest Instagram trends to ensure their marketing efforts are effective.


Here are 5 Instagram trends to keep an eye out for n 2023:


  1. Increased focus on Instagram Reels: With the launch of Reels in August 2020, Instagram has made it clear that this feature is here to stay. Reels allow users to create 15-second video clips set to music, and they've quickly become a popular way for users to share creative content. In 2023, we expect to see more businesses using Reels to showcase their products and services in a fun and engaging way.

  2. Rise of Instagram Stories: Instagram Stories have proven to be an effective way for businesses to connect with their audience more personally and authentically. In 2023, we expect to see even more businesses using Stories to share behind-the-scenes content, announce promotions, and interact with their followers.

  3. Use of Instagram Live: Live video has exploded in popularity in recent years, and Instagram Live is an excellent way for businesses to connect with their audience in real-time. In 2023, we expect to see more businesses using Live to host Q&A sessions, product demonstrations, and other interactive content.

  4. Growing importance of Instagram shopping: With the launch of Instagram Shopping in 2016, businesses have been able to tag products in their posts and Stories, making it easier for users to learn more and purchase directly from the app. In 2023, we expect to see even more businesses utilizing Instagram Shopping to drive sales and connect with their audience.

  5. Increase in Instagram influencer marketing: Partnering with influencers can be an effective way for businesses to reach a larger audience and tap into their influence. In 2023, we expect to see more businesses using influencer marketing as a way to promote their products and services on Instagram.


As Instagram continues to evolve, it's important for businesses to stay up-to-date on the latest trends to ensure their marketing efforts are effective. By keeping an eye on these trends in 2023, businesses can stay ahead of the curve and make the most of their Instagram marketing efforts.


If you are still in need of growing your Instagram account, contact Maverick Marketing at info@maverickmktg.com- we are able to help.


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