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5 Instagram Trends to Help you Grow your Business Today

As we begin 2023, it's essential for businesses to be aware of the latest Instagram trends to make their marketing efforts more impactful.


Here are 5 Instagram trends to pay attention to this year:

  1. Emphasis on Instagram hashtag strategy: Hashtags are a great way for businesses to increase the reach and engagement of their posts. In 2023, we expect to see businesses putting more thought into their hashtag strategy to ensure their content is being seen by the right people.

  2. Use of Instagram Contests and Giveaways: Running contests and giveaways are a great way for businesses to engage their audience and drive traffic to their Instagram page. In 2023, we expect to see more businesses using this tactic to promote their products and services.

  3. Emergence of Instagram AR filters: Instagram has introduced AR filters, which allow users to add augmented reality elements to their photos and videos. In 2023, we expect to see more businesses using AR filters to create interactive and engaging content.

  4. Importance of Instagram analytics: Understanding your Instagram analytics is crucial for businesses looking to improve their marketing efforts. In 2023, we expect to see more businesses using tools like Instagram Insights to track their performance and make data-driven decisions.

  5. Focus on Instagram content calendars: Planning out your content in advance can help ensure your Instagram marketing efforts are consistent and effective. In 2023, we expect to see more businesses using content calendars to plan and schedule their posts.


As Instagram continues to introduce new features and updates, it's crucial for businesses to stay informed about the latest trends to ensure their marketing efforts are effective. By keeping track of these trends, businesses can stay ahead of the competition and make the most of their Instagram marketing efforts. This is particularly important in today's fast-paced and constantly-changing digital landscape, where it's easy for businesses to fall behind if they don't stay up-to-date.


By staying informed about the latest trends, businesses can optimize their marketing strategies and adapt to new developments on the platform, ultimately resulting in better engagement and ROI. If you want to stay up-to-date with the latest trends, but don't know where to start- Maverick Marketing can handle your Instagram account for you.


Contact info@maverickmktg.com to start growing your Instagram account, today.

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